More ways to grow your pet health business
When you work with ghg, you’re working with an agency that truly understands the companion animal health realm — from the reasons a pet owner might avoid the clinic, to the challenges that keep veterinarians up at night.
Wondering how often your target audience engages on social media? We can tell you that. We can also tell you that pet owners are becoming more and more choosy about the products they use for their pets, which puts increased pressure on veterinarians to know their product offerings inside and out.
Meanwhile, veterinarians are busy juggling the business demands of their clinics on top of medical dilemmas and disease outbreaks. They need a partner that knows their world and can provide a high level of support — and so do you.
That’s why ghg offers more than the average agency fare. We sit at the intersection of companion animal health knowledge and creativity, science, and data & technology.
This is how we can deliver creative that is relatable to veterinarians and pet owners — because we know where they’re coming from. We have access to a broad repository of consumer data, which allows us to understand your audience by segment, demographic, and even their unique personal identity. We have the technological capabilities to analyze that data and dissect it in creative ways. Finally, we understand how to map a seamless, personalized customer journey, from the social media post seen on their mobile device to their experience at the retail shelf.
No matter the platform, we know how to take data and apply it, whether through a mobile campaign, a conference booth space, a retail shelf or an in-clinic counter display. And we have the brand strategy to back up our recommendations.
Beyond the strategy, we understand the science, too. Our technical writing skills are second-to-none in the veterinary space. From flea and tick treatments to vaccines, antibiotics and more, we have experience marketing a diverse range of companion animal health brands. We also know how hard you’ve worked to pull together data that supports those brands, and consider it our responsibility to understand that data and leverage it in the best way possible. Our goal with every interaction is to earn your respect by helping you earn more room in the market.
Our team includes:
Compassionate and committed individuals who are personally invested in the well-being of companion animals
Leaders with a wide breadth of companion animal health business and marketing experience, including an on-staff DVM
Data and analytics experts who uncover unique insights that get to the core of the target audience’s way of thinking
Marketing, brand and digital professionals who have worked in various vertical industries and know how to leverage today’s (and tomorrow’s) relevant social, cultural and business trends
Creative minds that can light a spark in the marketing space of companion animal health
We’re ready to help you take on the challenges of the companion animal health market. We would love the opportunity to outline a more detailed view of how our capabilities can support the unique needs of your company.
Chief Marketing Officer and Market Leader, Kansas City, MO
Bryan has a diverse background that started 20+ years ago in the sales and customer-marketing space. He brought that experience and insight to brand strategy and multi-channel marketing for clients in agriculture and animal health.
His latest venture is helping clients overcome the gaps in industry knowledge, modern capabilities and scientific literacy that other agencies leave behind.Contact Bryan
The veterinary world is changing, and it can be hard to keep up. At ghg, we focus on authentic creative that speaks to the modern-day clinic experience.
From product packaging to pallet displays, we know how to create a retail customer journey that ends with a purchase.
We take a dual approach to the therapeutic nutrition business: deep knowledge of the science behind research-backed nutrition coupled with data-driven strategies that leave your target audience hungry for more.Learn More